PR message
When you walk on to a bus what is the first thing you see? That little white chord trailing into the bag or the pocket of some one else. The Ipod was created by apple in two thousand one and is now one of the most recognizable products. Where ready to break into new fields beside the music industry. The Ipad is our latest product, no longer will you have to go to borders to find the newest released books because now it is only a click away. With the ipad you wont just be getting a book but you’ll also get the internet and HD movies. Can a paper back book offer you that? So be an apple user and get what the times.
Enhance motivation
§ I would create a photo the would contrast a book and an ipad to show how the I pad offers more then a book
Enhance ability
§ I would put the apple logo at the top to draw people in since apple is one of the most recognizable company’s now it will draw the company in
Enhance opportunity
§ I would re iterate the meaning of my picture of the comparison between the book and the ipad so the audience would understand
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